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![]() Cyrix Signs Ingram Micro and Tech Data
Richardson, Texas -- April 14, 1997 -- Expanding its presence in the U.S. reseller market, Cyrix Corporation (NASDAQ: CYRX) today announced the signing of two top-tier national distributors, Ingram Micro, Inc. and Tech Data Corporation. These distributors add to the expanding base of channel support for Cyrix and allow broader access to Cyrix's processor products. Ingram Micro and Tech Data will provide resellers with Cyrix processors in single-unit packaging which gives resellers greater flexibility in managing their "just in time" inventory requirements. This allows resellers to build individual systems according to their customers' immediate demands. "The signings of Ingram Micro and Tech Data are key to Cyrix's ability to fulfill channel demand for the 6x86 processor today and future products tomorrow," said Steve Tobak, vice president corporate and channel marketing, Cyrix Corporation. "Our goal is to enhance our channel support and services to make Cyrix the microprocessor company of choice for resellers." Ingram Micro and Tech Data lend additional credibility to Cyrix's existing distribution model while also providing complementary products to benefit individual resellers and ultimately PC consumers. Amy Hoffman, vice president of product marketing, Ingram Micro, said, "High-performance Cyrix processors, along with our broad PC product portfolio, allow us to provide resellers with a one-stop shop for their PC needs." "The addition of Cyrix processors to our line card allows us to provide our customers with a high-quality product at a reasonable cost," said Jeff Marinangel, vice president of product marketing, peripherals division, Tech Data. "Our ongoing commitment to servicing our customers, coupled with Cyrix's channel marketing programs, allows Tech Data to offer our customers easier access to Cyrix's innovative products." Reseller Support Programs Cyrix's Direct Connect Program, and the "Reseller Network" located on the Cyrix Web page, provides unlimited support for resellers and distributors in training and information. Through Direct Connect, resellers can obtain information to effectively design and market Cyrix-based systems. Direct Connect also manages reseller communications through fax blasts, e-mail and telephone support, and provides merchandising support such as point-of-sale materials, promotional items, banners and literature. For more information, interested resellers may contact Cyrix Direct Connect at (800) 215-6823, visit the Reseller Network located on the Cyrix Web page (www.cyrix.com) or contact an authorized distributor. Cyrix CorporationCyrix Corporation, (www.cyrix.com), headquartered in Richardson, Texas, is a leading supplier of high-performance processors to the personal computer industry. Founded in 1988, the company designs, manufactures and markets innovative Windows-compatible processors for the desktop computer market. The Cyrix 6x86 processor has been recognized for its performance with awards from a number of publications, including BYTE Magazine's Best Technology at CeBIT'96, Computer Resellers News' Editor's Choice Award, PC Week's Corporate IT Excellence Award and Computer Shopper's Direct Channel Achievement Award. Any forward-looking statements in the above release involve risks and uncertainties which could cause actual results to differ from the present anticipated results. These risks and uncertainties include but are not limited to the following: market demand and acceptance of our microprocessor products; the impact of changing economic conditions; product introductions; the verification of our microprocessor's compatibility with industry-standard hardware and software; the maintenance of sufficient cash flow; reliance on third-parties; the impact of market peers and their products as well as risks concerning future technology; and others detailed in the Company's Securities and Exchange Commission filings. These filings can be obtained by contacting Cyrix Investor Relations. |
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