Richardson, Texas � November 11, 1996 � Cyrix Corporation (NASDAQ: CYRX) today launched an aggressive channel marketing program, and announced the signing of two new regional distributors, Globelle and Liuski International. Cyrix�s new program is designed to expand its existing distributor base while targeting increased marketshare and presence in the burgeoning reseller channel.
According to an MSI VAR survey, approximately two-thirds of U.S. resellers are involved in system assembly at the processor, motherboard or bare bones level. With the total U.S. reseller x86 processor market growing in excess of eight million units, there is a significant opportunity for CPU manufacturers and distributors to grow in this channel. "The ever-growing reseller market presents a significant opportunity for marketshare growth of our 6x86™ processor," said Steve Tobak, vice president corporate and channel marketing at Cyrix. "Our strategy is to expand our channel in line with increasing demand, while providing industry leading-service to the U.S. reseller base."
"We are excited that Cyrix is adding Globelle as an authorized distributor," said Robert Zakheim, president of Globelle. "Our service-based philosophy, coupled with Cyrix�s channel marketing program and award-winning products, will enable us to fulfill all of the reseller�s needs."
Chuck Marsh, senior vice president of sales and marketing, Liuski International said, "By becoming an authorized Cyrix distributor, we can provide our customers a competitive edge. Cyrix�s new channel program provides us with the tools to be successful in selling the high-performance 6x86 processor."
For more information, interested resellers should contact Cyrix Direct Connect at (800) 215-6823, direct_connect@cyrix.com,visit the Reseller Network located on the Cyrix Web site, or contact an authorized distributor.
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